About

(Studio) Sebastian Leinehed is an independent design practice based on Södermalm, Stockholm, and we're all about the intersection of design, strategy and technology.

We partner with small and medium-sized brands, startups and individuals, providing creative services in moments of transformation and growth.

Creative Services

Brand Building

Visual Identity Design

Branding

Website Design & Development

Digital Design

Content / Media Production

Editorial Design

Product Launches

Campaigns

Capabilities

BRAND BUILDING & IDENTITY DESIGN

Brand

Brand Strategy
Visual Identity Design
Branding
Brand Guidelines
Logotype and Symbols

Icons and Patterns
Supporting Visuals

Brand Audit
Brand Identity
Brand Architecture
Brand Hierarchy
Brand Narrative
Naming
Tagline
Identity System

Visual Guidelines

Brand Strategy
Identity Systems
Visual Guidelines
Logotype and Symbols
Icons and Patterns
Supporting Visuals

DIGITAL & INTERACTIVE DESIGN AND DEVELOPMENT

Digital & Interactive

Interactive Art Direction
Website Design & Development
UI/UX Design
Design System
Animation & Interaction Design

Interactive Art Direction
Website & App Design
UX/UI Design
Prototyping
Wireframes
Design System
Graphic Design
Editorial / Print Design
Stationery
Packaging
Book Design

Environmental Graphics
Signage & Wayfinding
Exhibition Graphics

Interactive Art Direction
Website
User Interface Design
Prototypes
Design Systems

VISUAL COMMUNICATION & GRAPHIC DESIGN

Visual Communication

Art Direction
Graphic Design
Editorial Design
Stationery
Packaging
Book Design

Environmental Graphics
Exhibition Graphics
Signage & Wayfinding

Interactive Art Direction
Website & App Design
UX/UI Design
Prototyping
Wireframes
Design System
Graphic Design
Editorial / Print Design
Stationery
Packaging
Book Design

Environmental Graphics
Signage & Wayfinding
Exhibition Graphics

Art Direction
Graphic Design
Editorial Design
Stationery
Packaging
Book Design
Environmental Graphics
Exhibition Graphics
Signage & Wayfinding

CONTENT CREATION AND STRATEGY

Content Creation

Content Strategy
Photography

Illustration
Infographics
Social Media

Promotional Materials

Content Strategy
Photography
Illustration
Infographics
Promotional Materials

Content Strategy
Photography
Illustration
Infographics
Promotional Materials

Project Index

Project Index

Year

Client

Project Type

Agency

2022

Zacke

Identity, Website, Digital

2018 – 2021

Hemnet

Identity, Product Design, Websites, Apps

Inhouse

2014 – 2018

Försäkringskassan

Identity, Product Design, Website

Inhouse

2013

Tomorrow's Most Wanted

Identity, Website

Hyper Island

2013

Create for Change Conference

Identity, Website

Hyper Island

2012

Gram Footwear

Website, E-shop

Sunny at Sea

2012

Sunny at Sea

Identity, Website

Sunny at Sea

2012

Fadeform

Identity, Website

Sunny at Sea

2012

Skandia Bank & Försäkring

Campaign, Website

Sunny at Sea

2011

Ticket

Website

Deasign

2011

SF Bio

Service Design

Deasign

2011

HiPP

Service Design, Website

Deasign

2011

Santa Maria

Website

Deasign

2010

Svenska Spel

Website

Deasign

2010

Beckers

Product Design, Website

Deasign

2010

Pepsi

Campaign

TBWA\Chiat\Day

2010

Nissan Leaf

Website

TBWA\Chiat\Day

2010

Call of Duty Black Ops

Campaign

TBWA\Chiat\Day

2010

Procter & Gamble

Campaign

TBWA\Chiat\Day

2010

Uncle Ben's

Website

TBWA\Chiat\Day

2010

Disney / VISA

Campaign

TBWA\Chiat\Day

2010

UCLA

Campaign

TBWA\Chiat\Day

2010

Acetaia Malpighi

Website

The Groop

Sebastian-wall3

What's up, dear visitor? 

I am Sebastian, creative director and designer passionate about the intersection of brands, culture and the visual arts. 

I run my small design studio in beautiful Södermalm, Stockholm, focused on supporting brands, startups and individuals with strategy, creative direction and design. 

Think of my Studio as your friendly neighbourhood one-stop-shop for brand building and design.

If you want to create something super awesome together — don't hesitate to reach out.

Sebastian Leinehed
Founder and Creative Director

shaka-brah

Let's work together!