Guldhemmet is the annual awards of the Swedish property industry with the purpose of highlighting and celebrating notable accomplishments in the Swedish property market. 

Established in 2019 as an initiative from Hemnet, Sweden's leading property portal, it is the first industry award of its kind and serves as a mark of quality for the recipients of the award. 

Starting with a gathering of nominations from their peers, finalists in a number of categories are selected by a jury of industry dignitataries. The winners are finally presented at an annual award ceremony,  a lavish celebration gathering industry people from all over the country.

I was responsible for the design direction of the brand and its communications, which included creating a new logo and visual identity, art direction, digital design, product and brand photography and marketing materials. 

WHAT I DID

 Logotype & Logomarks
Brand Identity
Visual Guidelines
Key Visuals

Responsive Website Design
Marketing Materials

Various Print & Packaging
Award Design

The Guldhemmet logomark is a stylized house based on the geometry of the parent brand Hemnet's logo, with the logotype set in a bespoke typeface, Hemnet Bonad.

The strength of the logo lies in its simplicity. The minimal yet striking visual element makes it recognisable while still providing flexibility for design variations.

Each winner of Guldhemmet is presented with an exquisitely crafted solid brass house  at the annual award show.  The proportions of the logo were used as reference in the design of the award.

The award was designed in collaboration with Note Design Studio and executed by Skultuna.

CREATED AT HEMNET

PROJECT LEAD: TOVE BECKMAN

AWARD DESIGN IN COLLABORATION WITH NOTE DESIGN STUDIO
AND CRAFTED BY SKULTUNA

WEBSITE DEVELOPMENT BY DEPARTMENT

PHOTOGRAPHY: OSKAR BARKENBOM

EVENT BY CICERON